Is SEO dying after after rise of AEO and GEO ? and among three of them which is most probably to be the next generation’s preferred Tool for Ranking on Google and all other major search engines ?

SEO (Search Engine Optimisation) will never die instead it has been evolving. While,The rise of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) started to mark the next generation of how content gets discovered, especially with AI-driven platforms like Google SGE, Bing Copilot, Deepseek and ChatGPT Search changing user behaviour.

Let’s break it down:

SEO:

It focused on Ranking in search engine results (SERPs) by using various tools such as Keyword,Backlinking, Technical structure, back-end and front-end optimisation on Google, Bing , yahoo, yandex and other major search engines.

AEO:

AEO ranking based on direct answers to users queries and is optimised with Structured data, features snippets, schema mark up etc.

GEO:

This method is optimising for AI-driven answers such as ChatGPT, Deepseek, Bing,SGE etc.

How are they connected ?

SEO is the foundation, Content structure such as meta tags, H1,H2,H3 heading tags,Links and keyword ranking still matters the most.

GEO is the future facing layer, making users content accessible, cited and summarised by AI tools.

AEO is a specialisation of SEO purpose to get the users content picked as direct answer.

Which one will dominate ?

SEO is the core infrastructure so still very much relevant for General web ranking and would continue to matter technically.

AEO is very much popular nowadays especially its voice assistant and snippets.

GEO is just emerging and most likely would dominate AI-first experience.

Why GEO is he future ?

AI engines cite sources, Content must be well structured, trust-worthy and deeply informative. SGE (Search engine Experience) is already live in Google labs as google is using AI summaries to answer user queries.

What you should focused on ?

Most importantly, Keep SEO best practises, Use AEO tools such as Schema and structure data, Prioritise GEO on Publish deep,Authoritative contents, use semantic clusters and not just exact matches. Build brand trust and content freshness., AI engines value up-to-date sources.